LEGO hat heute bekannt gegeben, dass das bekannte LEGO VIP Programm ab dem 21. August 2023 in LEGO insiders übergeht.
Hier die Informationen von LEGO:
- LEGO® VIP is becoming LEGO® Insiders – and connecting all LEGO accounts in one place
- Earn LEGO Insider points when purchasing
- Register your existing and new sets for points
- Redeem your points on discounts, member-only merchandise, cool collectables and more
- Plus early access to new sets and events
- Connect with other fans through the LEGO Insiders Community
Today, the LEGO Group announced LEGO® Insiders, where members can discover a world of exciting experiences and exclusive rewards, including member-only offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership programme, but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access exclusive offers and be part of the LEGO Insiders community.
LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:
ONE ACCOUNT
- All LEGO® logins, for members over 18 years old, are now in the same place.
- This includes previous separate memberships/logins for LEGO® VIP, checkout, LEGO® Life magazine, LEGO® Life app and LEGO® Ideas.
- All LEGO VIP members will automatically transfer over to LEGO Insiders, including all valid VIP points.
EARN POINTS
- LEGO Insiders can earn points by participating in activities, purchasing sets on LEGO.com [or] in participating LEGO® Stores [USA only: and in Target].
- Members can now also earn points by registering previously purchased sets via the unique QR code in the building instructions and cataloguing them on their LEGO® Insiders account.
REDEEM POINTS
- Points can be spent in the LEGO® Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more.
MEMBER PERKS
- Early access to sets, exclusive content, digital family fun play ideas and activities.
- Exclusive member only gifts when purchasing certain sets.
- Access to LEGO® Ideas, LEGO® Life magazine plus early details of exclusive in-store events.
MEMBER ACCESS
- Members can share their fandom and be inspired by others. This includes:
Jason Whiting, Global LEGO® Insiders Director says: “We are thrilled to unveil LEGO Insiders – a world of exciting experiences and exclusive rewards including member discounts, gifts, and digital experiences for our new and existing fans alike. At the LEGO Group we believe that play should be rewarded, so our updated programme makes it easier than ever for people to enjoy all the benefits of being a LEGO fan, whilst adding new ways for them to connect with fellow builders and to share the joy of play through a global community.”
From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there's something for everyone and a world of play inside.